Wives, when first approached about the idea of being enjoyed by someone else often first assume that the husband has lost interest in her for this to interest him. This is quite untrue and quite opposite of the truth. In fact, it is the wife's appeal to him and others that fuels the erotic appeal of sharing her. Often starting with encouragement to dress sexier, the cuckold-to-be is actually expressing his desire to experience the beta role by encouraging his wife to choose an alpha male.